You can use and modify existing offers, create new offers, or use a mix of existing and newly created offers when configuring your campaigns.
To create a new offer:
- Use a completed campaign or create a new campaign.
- Select Create New Offer.
- Select the offer template you want to use.
- Enter the offer name.
- Set the toggle to Optimized or Fixed.
- Fill out any empty fields based on the prompts shown for each. Modify any filled fields as needed.
- Click Add to Campaign.
You can submit your campaign for review from the Campaign Overview page that appears after you've added offers to your campaign.
Remember: You can edit campaign drafts. Once you've submitted a campaign for review, you'll need to send the campaign back to drafts should you need to make any additional edits.
Configuration Fields for Optimized Offers
Spend Multiplier Range: This range of values specifies how difficult the offer should be, relative to each customer's individual baseline typical spend. A range of 80-100% says "customers should be asked to spend 80 to 100 percent of what they typically spend" and would be easier than an offer configuration with a range of 110-125%. The values for this range are typically informed by the business goal of the campaign.
Category Classification: The value selected here (one of Frequent, Occasional, Next Best) specifies which product propensity should be assigned in a category offer. A Frequent product is one a customer typically purchases, an Occasional product is one a customer has purchase 1+ times but not regularly, and Next Best is a product a customer has not purchased (or hasn't purchased recently) but is likely interested in based on the behavior of other customers.
Reward % Range: This range is the amount of spend from the offer that you would like to allow the customer to receive as a reward. This is converted from cash currency to your loyalty currency before determining the final reward.
Spend Range, Increment: The spend range is the absolute range of spend values that can be found in a customer offer. The increment provides the rounding points for final customer offers so that their presentation is in line with brand practices. For example, if a customer's raw assigned spend was $127.94 but the spend range & increment was $100-$200 in $10 increments, their final assigned spend would be $130.
Reward Range, Increment: Similar to the spend range & increment, these values determine our final offer assignment for each customer. Formation will ensure that all rewards fall within this range.
Default Personalization Values: Are average/typical spend values for the customers in the campaign audience. They are used to provide an offer baseline for customers in the campaign audience that do not have enough history to receive a personalized offer yet. You can see how many times these defaults were used during offer assignment during the review process.