Selecting an offer type can be overwhelming! Start by considering your business objective. If you know what your business objective is, you can back into the suggested offer type or types to run in your next campaign.
In the below tool, select your business objective. Upon doing so a list of offer types will populate, narrowing down which offer types you should use for your upcoming campaign.
Now that you've explored which offer types align with your business objective, you might like to explore how performance is measured for those offer types.
In the below tool, select an offer type that aligns with your business objective. Upon doing so, a list of key performance indicators relevant to that offer type will populate. *Note that this tool will work best when one offer type at a time is selected.